Gen Z's loyalty is hard-won and easily lost. They are tech savvy, expect authenticity, and love a good deal. But, there's a lot more to know about this generation if you want to win them over for the long-term. In this episode, we'...

Let's talk about the up and coming generation: Gen Z!We cover 5 key characteristics that make them unique. So, if you're marketing to Gen Z in 2025, this is a must- listen to episode!

It’s hard to wrap your head around big data, with 328.77 million terabytes of data being created each day – how do you even begin to navigate that? But just because the data is there, doesn’t mean you should use it. We a...

Marketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too?  In this episode of Data Dialogues, we are joined b...

What can data tell us about the unparalleled success of Taylor Swift as a brand?We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor’s fans and mega-fa...