What can data tell us about the unparalleled success of Taylor Swift as a brand?We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor’s fans and mega-fa...

Want to try CTV advertising this year but don't know where to start?In this episode of Data Dialogues, we are joined by CTV expert, Matt Collins, the Director of Product Marketing at MNTN. Matt lays out a checklist that will get your bra...

Consumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting.In this episode, we sit down with ...

Have you ever thought of AI as your marketing partner-in-crime? Cause it can be!Brandon Turnbull, founder of Outbound Scale, returns to explore the cohesion that needs to exist between marketers and AI. Because, while AI excel...

AI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI.Brandon shares...

Market research positions your brand as a thought leader on important topics in your industry.Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery.

Authentic marketing starts with solid research.In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.Tune in to learn how to use this re...

Is dirty data keeping you up at night?  Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep i...

Is your data a goldmine....or a dumpster fire?Dirty data has costly consequences.  But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge thro...

When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both? Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of th...

The future is uncertain for TikTok.With TikTok facing a potential ban in the US, marketers need to be ready to pivot. In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Ma...

Uh oh! Are you being misled by these common data myths?In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discu...

Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU.In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is...

Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways. The rise of connected devices – from smart homes to wearable tech – is expl...