Data Dialogues Podcast
The Data Dialogues podcast explores the latest trends, technologies, and challenges in data, marketing, analytics, and beyond. Join us for insightful conversations with industry experts and thought leaders.
Data Dialogues Podcast
How the Data-Driven Marketer Can Lean into Market Research Part 2
Market research positions your brand as a thought leader on important topics in your industry.
Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery.
Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers.
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/