Data Dialogues Podcast

Data Debrief: The State of CTV Advertising in 2025

Porch Group Media Season 1 Episode 12

Consumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting.

In this episode, we sit down with Matt Collins, Director of Product Marketing at MNTN, to explore the state of the CTV advertising landscape and explore the value of adding this data-driven channel to your media mix in 2025.