Earning Their Loyalty: Understanding Gen Z's Shopping Behaviors

Gen Z's loyalty is hard-won and easily lost. They are tech savvy, expect authenticity, and love a good deal. But, there's a lot more to know about this generation if you want to win them over for the long-term. 

In this episode, we'll chat about the nuances of this generation's purchase behaviors and preferences—and what all of it means for capturing their attention and earning their loyalty.